Elevation × praisefm
Funding the Mission through a Foundation of Recurring Giving
Who is praisefm?
praisefm is a Christian radio station with roots in Minnesota and Africa, streaming worship, encouragement, and faith-based content to listeners around the world.
Local in heart. Global in reach.
For years, praisefm has been a trusted voice in the lives of believers, but like many nonprofit media ministries, the way they funded that voice was based on an outdated model that was no longer sustainable for the organization.
What We Built Together
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The premise: if praisefm could fund their annual operating costs through recurring monthly donors, every Celebration Campaign could become externally focused — giving back to the community instead of asking from it. The goal was simple: 1,000 donors × $100/month = $1.3M in recurring annual revenue to fund the needs of the station. Together with the praisefm team, Elevation built the entire system from scratch, landing pages, giving pages, email sequences, organic and paid social, video content, and a full campaign strategy.
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praisefm had deep relationships with events, conferences, and partner organizations, but no formal structure around them. Elevation helped to build a tiered sponsorship framework with defined value exchange and partner opportunities — giving praisefm a professional, repeatable process to turn goodwill into consistent revenue and expanded reach.
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Elevation built a major donor pitch deck that gave praisefm's leadership the confidence and credibility to sit across from high-capacity givers and make a compelling, vision-forward case for investment, framed as a partnership, not a transaction. This initiative equipped the praisefm leadership team to leverage their already strong relationships to share the vision with individual donors who can help them impact the world for Jesus.
The Results in the First Year
How to Read These Numbers
267 donors at $100/month is not a partial result — it is a foundation. That $320,400 arriving every year requires no asks, no campaign interruption, no asking the audience to fund the mission instead of experiencing it. It simply happens because 267 people said “yes” and stayed.
The sponsorship framework gives praisefm a professional, repeatable way to walk into partner conversations with clarity and mutual value. The major donor deck gives leadership the confidence to ask boldly at the highest levels. And the brand refresh ensures every touchpoint reflects the warmth and hope at the core of who praisefm is.
The trail is already under their feet. The summit is ahead.
““We’re grateful for the opportunity to collaborate with the Elevation team. Their creativity, responsiveness, and care in the content process made a practical and meaningful impact on our ministry during this season!””
